Call Tracking enables you to monitor calls from your site and know exactly what advertising activity brought them whether it was from another site, Google or your paid search effort.
So no more will you have to guess how your caller has discovered you.
Telephone monitoring is a vital tool for any company that spends money on advertisements across multiple stations. Customers with AdWords possess an inborn need to monitor the calls that relate to their keywords, to be able to understand which keywords provide call conversions. call tracking service With no visibility of telephone conversions, it is simply not possible to work out if your investment in the keywords on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most clients are looking to monitor not just PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes in, as it lets you realize your ROI for every one of these vital channels not only Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing channels, key to the success of any business enterprise.